10 Final Conclusion

Through a calculated analysis, we believe overwhelming evidence supports our hypothesis that there is a distinct inverse relationship between a company’s Twitter support page engagement and their respective stock price. While customer satisfaction through channels such as Twitter cannot faultlessly determine company success, it has shown itself to be a well-grounded indicator of stock performance. Twitter engagement data considers the success of products and services offered by companies through customer satisfaction in tweets. It also measures each company’s ability to holistically deliver a positive experience to its customers. The preponderance of the evidence stands to support our initial hypothesis. In sum, this further solidifies the presupposition that when companies successfully prioritize the customer experience, they will achieve a heightened level of financial success.